I am a Product Insights Lead at VRChat. I usually get pulled in when the question is important, the data is incomplete, and the team still has to make a call. My job is to work out what we can learn, find a practical way to learn it, and make the result useful.
I am an MBA candidate at UC Davis with a 4.0 GPA, and I have a B.A. in Economics from California State University, Northridge. I have also been a graduate teaching assistant for applied statistics since September 2025. Economics taught me to think about behavior and tradeoffs; teaching has made me much better at explaining the analysis without hiding behind jargon.
The work I keep coming back to
I keep coming back to pricing, consumer behavior, product research, market intelligence, and survey work. I also care about what happens after the readout. A useful project should leave something behind: a model, a monthly report, an Amplitude view, or a dashboard people can use without waiting on me.
I have led projects from the first conversation through the final recommendation. Depending on the question, that has meant conjoint, Hierarchical Bayes, willingness-to-pay analysis, segmentation, market sizing, regression, factor analysis, or a deliberately scrappy mix of imperfect signals. The method matters, but so does being honest about the limits.
Outside work, I enjoy chess, comic books, cooking, and learning new subjects. I speak Russian natively, Ukrainian at an intermediate level, and beginner French.
